The mere mention of Brazil conjures up images of folks playing soccer, elaborate Carnival parades, and throngs in thongs sunbathing on the beach. Being comfortable in skimpy swimsuits in a large public gathering isn’t limited to lingerie models; Brazilians come in all colors, shapes, and sizes and find enough pride in the care they give their skin to flaunt it.

New skincare brand Gente is made from Brazilian ingredients and carries on in that spirit of keeping one’s skin well-cared for, on point, and beach ready. Gente has two products, Bye Bye Cellulite, designed to reduce the appearance of cellulite, and Lymphatic Drainage Effect, which promises softer and tighter skin while eliminating excess water retention.