• The Onion’s version of Infowars is a full-on parody of its previous owner, Alex Jones, down to the fake products and their ad reads.
• One satirical product, Hogwater, however, has become a reality, in collaboration with Marz Community Brewing.

How do you turn a fake energy drink featured on a parody of a disgraced right-wing internet network into a real beverage people will like and buy?

Well, you could probably use Marz Community Brewing and (the new) Infowars’ Hogwater as a template.