• Soulsight is a Chicago-based agency that’s been designing some of the biggest CPG brands for two decades
• Justin Berglund, Laura DeGroot, and Christina Kokrak share what makes the agency uniquely special and so successful

When it comes to brands as ubiquitous and ever-present as Miller High Life, Smucker’s, or Hershey’s, it might be easy to forget that real human beings designed those cans, packs, and wrappers. But real human beings did, in fact, bring these household staples to life, and many of them work at Soulsight.

Soulsight is the Chicago-based agency that’s quietly ruled the CPG space for over two decades, working with some of the largest global brands imaginable. They’re not boutique or artisanal or precious because they’re too busy redesigning the packaging system for all of the heritage brands that you’ll find in every pantry in America.