• Eye Coffee is a single-serve, pour-over coffee made from compostable materials so that coffee drinkers can enjoy high-quality coffee almost anywhere
• With a visual identity from Jonathan Cammisa, the Eye Coffee brand centers the “Mugman” mascot who exemplifies coffee on the go

One’s day is only as good as the cup of coffee they start it off with, and that’s just the facts. The fine folks over at Eye Coffee think so, anyway, and have innovated a way to make sure a good cup of coffee is always within reach, even if you’re on the go, far from your at-home coffee maker or favorite local cafe.

“We wanted to make great coffee transportable. Whenever we traveled, good coffee was surprisingly hard to find,” Eye Coffee founder Justin Gallaher shares on the impetus for the brand. “Hotel rooms often meant Keurig or Nespresso. Freeze-dried instant coffee was convenient, but it all tasted the same to us: flat and bitter. Even the pour-overs with wings that sit on top of a cup felt more complicated and clumsy than we wanted. We were looking for something that combined great coffee with real convenience.”