Misfits is a plant-based protein snack brand, and they recently worked with Interact Brands on a refresh that pushes functional snacks into candy territory, wrapping each flavor in punchy color combinations and oversized, creamy yellow lettering with the soft, swollen character of classic confectionery logos. Flavor illustrations do much of the captivating, showing bars overflowing with caramel, frosting, peanut butter, and cookie fillings, while the new Stuffed script curls across the wrapper like piped icing. It is a smart departure from typical protein-bar visuals, instead putting pleasure first while keeping protein numbers easy to spot. That makes the redesign especially timely as brands continue to blur the line between functional food and treats, a shift Interact has optimized for.
