By the end of the eighteenth century, Cork was already an important center of Irish brewing, with around 30 breweries operating in the city by 1791. Estudio Cariño imagines House of Callaghan as though it survived from that world, centering the can on a wonderfully imperfect medieval coin-style emblem where a sword-carrying knight swaps his shield for an enormous foaming beer mug. 

Cream paper, metallic silver and Irish green keep the design controlled, while Gothic-inspired lettering, tiny clovers and vertically arranged copy borrow from traditional brewery ephemera without turning the can into a cacophony of Irish clichés. The fun is in that collision of serious historical references with one slightly ridiculous knight, giving the concept personality. It also fits the current fascination with archival design, but rather than simply making something look old, House of Callaghan invents enough history that you almost want to believe someone just discovered it in the back of a Cork pub. 

The only problem with the design? It’s only just a concept.  José Pablo Salazar Correa, founder of Estudio Cariño, shares more about the concept below.