LED lighting can produce light up to 90 percent more efficiently than incandescent bulbs, a technological shift that has completely changed what we expect from the everyday light bulb. Eva Chistyakova gives that ordinary object packaging worthy of its name, shaping the conceptual brand Lighthouse like a tiny coastal beacon. 

Red and white stripes reference the instantly recognizable markings of traditional lighthouses, while blue and white distinguish cooler light, turning color temperature into a wonderfully intuitive navigation system. This is a wildly refreshing departure from the specification-packed boxes that dominate lighting aisles, which, frankly, put me to sleep. It’s structural packaging with playful literalism, something I’d love to see more of in every category.