• Beecee enters the beauty space as a clean beauty brand geared toward a younger audience intent on being more thoughtful about the products they use
• Creative agency Established developed a brand and packaging system for Beecee that’s clean, crisp, and not trying too hard—the kiss of death when appealing to a younger demo

The beauty aisle has just welcomed another face to its ranks, and one that’s looking to bring clean products to a younger audience. Founded by clean beauty pioneer Greff Renfrew, Beecee has coolly inserted itself into the conversation like the chillest kid in high school, with that nonchalant magnetism everyone is drawn to. 

After working with Established to rebrand her first clean beauty brand, Counter, Renfrew decided to get the band back together for Beecee’s identity and packaging, keen to bring that same clean beauty expertise to a younger consumer base.