Before the virality of Barbie’s advertising budget took over the internet (and the world), the color pink was still ubiquitous in marketing and branding tactics. Sometimes, with great intention (think of T-Mobile’s branding); other times, the color was selected to save money, like the pink donut box (aka the “994” box”)made famous by Ted Ngoy (aka the “Donut King“).

Regardless of how or why a brand utilizes it, pink is consistently upbeat, positive, cheery, and undeniably scrumptious. Dept. Sushi, a ghost kitchen launched by WITH Hospitality Group, the team behind one of Montreal’s most esteemed sushi restaurants, RYU, serves its sushi in a vibrant, pink box.