Introducing a new line of baby products by REMA 1000! Created with safety in mind, diapers, hand creams, sunscreens, q-tips, and baby oils are packaged with environmentally friendly materials. Rema 1000 focuses on high quality, low prices and responsibility, targeting families with children. Each packaged product features a child ranging from infant to toddler years old. Playful illustrations of fantastical worlds are drawn over the photographs encouraging imagination and pretend.

“Rema 1000 gave SDG the task of developing a strong private brand within a very limited timeframe. Tasks included brand strategy, concept, name, visual identity and packaging design.
The competition for a share of parent’s focus and wallet is hard. The well-established actors focus on brand/credibility/, PL is price driven and niche players focus on ecology, forcing parents to make more choices. The visual language of “baby&parents” products varies from mom&child focused diapers to color strong smoothies. The price fight is hard. Rema 1000 has sold PL diapers for many years but have not yet managed to communicate value and quality.”