Monotype Celebrates 25 Years of Gotham with Release of Gotham Variable Typeface
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By
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When a typeface titan gets a glow-up, you’d better stop what you’re doing and check it out. Such is the hard-hitting news out of Monotype, which just unveiled a massive extension to the Gotham typeface family with Gotham Variable, to mark its 25th anniversary.
Gotham was originally designed by Jonathan Hoefler and Tobias Frere-Jones, then published by Hoefler & Co. for GQ magazine in 2001, largely inspired by signage outside of the New York Port Authority. The pervasiveness of Gotham that has followed—appearing on the World Trade Center and used by the 2008 Obama campaign, Netflix, Coca-Cola, and Saturday Night Live—speaks to its extreme legibility and flexibility, which Monotype has now further amplified.
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