QUAD Studio’s packaging design for Felons X Fox Friday Hazy IPA perfectly encapsulates the collaborative spirit of the limited-release brew. The design effortlessly promotes both brands’ identities from the can’s surface by incorporating alternating matte and metallic finishes on the label. The deep, vibrant colors reflect the fruity American hops and give the packaging a bold and eye-catching presence on the shelf while seamlessly integrating into the breweries’ lineups.
Brewing a big juicy IPA is a two person job – so Felons joined forces with hazy-beer legends Fox Friday to craft this hoppy limited release. Abundance and freshness are at the core of this delightful hazy. Packed with sweet juicy grapefruit flavour, top notes of cotton candy and a silky-smooth finish, the can design had to capture both its fruity richness and the colliding worlds of these two breweries.
