Birra Castello’s identity leans on a single oversized C that functions almost like industrial signage.

Auge Design uses the letter as an anchor, scaling it across cans and bottles so it reads instantly from a distance. The electric green and blue accents cut sharply against the aluminum and dark glass, giving the lineup a high-visibility energy. The result is a system that feels engineered for shelves, stadium coolers, and anywhere else attention is up for grabs. It’s editorial and high-energy, yet manages to be elevated and sleek.

Andrea Mastroluca, Associate Creative Director of Auge Design, gives more insight into the design process below.