Featured image for Babe Original: Transparent Packaging for a Transparent Mission

Babe Original: Transparent Packaging for a Transparent Mission

by Nooneh Gyurjyan on 08/23/2022 | 2 Minute Read

Hint Creative has created a new cohesive design for the cosmetics brand Babe Original. The refresh features transparent packaging that ties together its array of beauty products. The element of transparency also aids the brand’s core value of inclusion, giving you only the necessary tools for enhancing beauty, as defined by the user. Simple and clean, the design is confident that the products speak for themselves through originality and effectiveness.


Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022. Our approach was based on 3 areas of focus: 1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness. 2. Overhaul their product architecture and naming. 3. Establish a cohesive look and feel to fully express their brand platform. Hint designed custom primary and secondary packaging as part of the Babe Original rebrand. The packaging concept was born from the brand strategy to be simple, expressive, and bold. Expressive typography, bright colors, and a transparent component combine to create a product that is eye-catching and curiosity building. The Babe Original brand currently houses three product families: Babe Lash, Babe Brow, and Babe Glow.

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