Sweet Meets Cute With Salty For This Oreo and Ritz Collab Cookie
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When it comes to snacking, Mondelez has a deep roster of global and local brands like Cadbury, Tobolorone, Wheat Thins, Triscuits, and Chips Ahoy. With so many options on the table, the international CPG firm announced a bold flavor mashup that combines salty, sweet, peanut butter, chocolate, and creme dubbed Ritz X Oreo.
Both brands are under the Nabisco umbrella, a US subsidiary of Mondelez, and the new snack collaboration is one-half peanut butter on a Ritz cracker. The other half is a traditional Oreo chocolate cookie and creme half. Similarly, the packaging for the limited-edition snack is a partnership of equals; both brands get equal space. Boxes sport Ritz branding, including a red cracker on one side and a blue Oreo cookie on the other, set against a pale blue background. An image of the smashup cookie sandwich is in the middle, surrounded by the phrase “Your Favorites In One.”
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