Taking on sports drink giants like Gatorade and Underarmor, YouTubers Logan Paul and KSI collaborated to launch Prime Hydration in January. Thanks in no small part to Paul and KSIâs immense popularity, Prime has become a hit, regularly selling out.
However, Prime has only been available in the US, leaving fans abroad in countries like KSIâs native UK FOMOing over the latest beverage from their favorite internet personalities.
Prime Hydrationâs latest drop, Ice Pop, was the first offering available across the pond, with a taste and packaging inspired by the summertime classic treat. Layers of red, white, and blue with a big and bold âPRIMEâ wordmark run vertically down the front of the bottle. A shadow is applied to the logo and adds heft to the mark, on-brand for a sports drink founded and promoted by social media celebrities.
