03 27 13 heineken 1

Heineken and ACG made an exclusive tender, and invited 8 designers to design a unique bottle concept.
My concept ————› …remixourfuturemixourfuturemixourfutu… Constant reconstruction.Redesign. Constant desire for renewal. Innovation.

That’s how I could summarize the aspirations of Heineken. What I “stuffed into the bottle” with an almost pattern-like, illegible, and playful typography, it’s the essence and the philosophy of the brand. A constantly “fermenting”, living, intuitive, intelligent and progressing thinking.