-

Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Is the era of cheap plastic over? Geopolitical conflict in the Middle East has sent resin prices skyrocketing, potentially turning sustainability into a supply chain survival strategy. Will brands finally rethink their reliance on virgin plastic?
-
PulPac Develops Fiber-Based Molded Bottle Cap
PulPac unveils a game-changing fiber-molded bottle cap, moving the industry closer to a 100% paper bottle. Developed with PA Consulting and Optima, this high-strength, sustainable packaging innovation mimics the feel of plastic while offering a recyclable alternative for the circular economy.
-
Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Disney and Diet Coke have teamed up for a chic new collaboration ahead of The Devil Wears Prada 2 release. Designed by Tátil Design, the campaign features limited edition cans that blend signature Coke branding with the movie’s pitchfork stiletto icon. From a new ad set in the Runway Magazine offices to “The Canny Pack”—a…
-
Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
The beauty industry produces over 120 billion units of packaging annually, yet 95% is unrecyclable. Fed up with the environmental rampage of big beauty, founder Nour Tayara launched Aora—a Mexican beauty brand proving that luxury doesn’t require plastic. From the nightmare of black plastic to the genius of mono-material tin and aluminum, discover how Aora…
-
From Baggy to Boutique: The Decade That Transformed Cannabis Branding
Has cannabis branding officially grown up? In just 10 years, the industry has traded sandwich baggies for sophisticated CPG strategies, navigating a high-stakes shift from snake-oil cure-alls to intentional lifestyle icons. From the rise of gender-neutral packaging to the return of stoner culture, we track the evolution of a category that’s no longer just trying…
-
Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
With Great Value comes great responsibility? Walmart has unveiled a massive branding overhaul for its flagship private label, Great Value, marking the most extensive redesign in the retailer’s history. Developed in partnership with JKR, the refreshed visual identity streamlines nearly 10,000 products with a modern, accessible look.
-
Don’t Call it Design Oatmeal: Kreatures Of Habit’s Overnight Oats Goes All-In On Type
Young Jerks just ditched the boring oatmeal bowl. For Kreatures of Comfort, they’ve swapped food photography for a bold “wall of text” that puts nutrition front and center.
-
Cactus Country Adds High Octane Design To Steve McQueen Coffee
Fuel your morning with the “King of Cool.” Cactus Country’s branding for Steve McQueen Coffee blends vintage motorsport grit with premium craft. Featuring collectible oil-style tins, racing stripes, and weathered aesthetics, this identity captures the actor’s off-screen passion for high-speed adventure.
-
Shelf Life 108: Is Bottled Water Performative?
The CPG industry is a vast, elegant machine for turning self-concept into SKUs. The Voss drinker, the Loonen devotee, and the person who rejects premium water entirely and instead opts for a Nalgene or Yeti are all assembling an identity. Water just makes it clearer than anything else. It’s the one product with no real…
-
Hybrid Design’s New Book ‘Curiosity in All Things’ is a Love Letter to Visual Communication, Process, and Creative Inspiration
Hybrid Design lays bare the agency’s DNA through their new book, ‘Hybrid: Curiosity in All Things.’ Co-founder Dora Drimalas unpacks the book with us, sharing the power of creative autonomy, why “weirdness is a superpower,” and the meticulous craft behind creating a physical love letter to graphic design.
-
The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
Garage Beer revives the classic stubby bottle and the 24-pack Home Depot-style buckets to win the unpretentious lager wars.
-
DoorDash Announces ‘DashLoop,’ a Returnable and Reusable Container Pilot Program
Can DoorDash solve the takeout waste crisis? 🥡 The delivery giant is testing DashLoop, a new reusable packaging pilot in Half Moon Bay. While the program aims to slash single-use plastic, its success hinges on one major factor: will customers actually leave the house to return their containers?
Featured Directory Listings
Explore the directory
Shelf Life: DIELINE PRO Exclusive Newsletter
We Heard You Like Redesigns
Job listings
Explore all listings
-
-
San Luis Obispo, California
-
United States






















































































































































































