• The 30 Knots range of ready to drink pre-mixed cans features vibrant branding with bright color pairings
• The can designs nod to 30 Knots hometown of Geraldton, Australia through color palette and vibe, rather than obvious iconography

How do you capture the spirit of a locale in a can without leaning on obvious iconography?

This was the challenge posed to packaging designer Seb Sciacca for 30 Knots Spirits. The Western Australia distillery wanted some bold branding for their ready-to-drink pre-mixed cans, and Sciacca delivered, tapping into the movement and colors of Geraldton without being too on-the-nose (i.e., not a kangaroo in sight!).