• THC-infused NA beer line Wax launches with branding and packaging from Opprobriations.
• Wax’s branding identity is inspired by the maximalist worlds of vintage skating and surfing.

Everyone says that alcohol consumption is down, while THC-infused drinks are on the rise, with Future Market Insights estimating the cannabis beverage market at over $1.5 billion and projecting it to reach over $8 billion by 2035.

The thing about cannabis drinks, however, is that they don’t usually taste like beer. The variety of non-alcoholic (NA) beers, including craft-style brews, has increased, but there’s a dearth of booze-free THC-infused beers. Most cannabis beverages are more akin to flavored seltzers than beer.