• Cardi B’s highly anticipated hair care line, Grow-Good, recently launched and quickly sold out of its initial stock.
• Grow-Good’s branding and packaging, courtesy of creative agency Bully, are inspired by Bronx bodegas.

From a young age, rapper Cardi B has experimented with her hair, and since hitting stardom, has utilized her mane to make a statement. Now, the artist has introduced her very own haircare brand, Grow-Good.

The products blend traditional Dominican ingredients—green banana, moringa seed, aloe vera, and avocado—along with a proprietary “Fibrelace” complex to reduce breakage, strengthen bonds, and smooth the cuticle. Grow-Good launches with two shampoos, “Wash Cycle” and “Wash Cycle+,” two conditioners, “Soft Serve” and “Soft Serve+,” plus the “Everything” serum and “Get Rich” hydrating hair mask.