Global Pet Expo may be known for innovation in treats, toys, and nutrition, but it’s increasingly becoming a showcase for something else: design.

Across the show floor, brands are using packaging as a primary tool for differentiation—whether through bold color systems, elevated materials, or entirely new visual languages borrowed from human food rather than traditional pet care. As the category rapidly premiumizes, design not only catches the eye but also builds trust, signals quality, and shapes perceptions of what we feed our pets. This shift in approach sets the stage for the standout designs seen this year.

From thoughtful redesigns to standout new launches, here are 24 pieces of design that stood out most.