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Smoking is Back (and, Yes, It’s Still Deadly)
Smoking is back in a big way—but it’s not just a habit; it’s a brand. From the covers of Interview Magazine to the faux-artisanal branding of Hestia, we unpack the dangerous resurgence of the cigarette in mainstream culture.
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Antennae Studio Centers its Handcrafted Bespoke Identities In Archival Research
Amalia Aranguren and her team at Antennae Studio are fighting digital fatigue by bringing analog craft, hand-drawn typography, and archival research back to the forefront of brand identity and packaging design.
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Day Job Updates Leisure For The Post-Web3 World
Is Leisure evolving beyond NFT hype? Launched in 2022 as the world’s first Web3 RTD beverage, the brand recently partnered with Day Job for a strategic refresh. By paring back its illustrations and refining its “water-droplet” typography, Leisure is repositioning its adaptogen-powered hydration drinks for a stronger retail presence.
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Unwins’ Wildflower Seed Mix Takes The Sting Out Of Gardening
Unwins and One Good Reason have redesigned wildflower seed packaging to address the 97% loss of UK meadows. Using illustrative gardening journals instead of standard photography, the new design aims to build gardener confidence and support essential pollinators like bees and butterflies.
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Stranger & Stranger Does it Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
Stranger & Stranger continues its winning streak with Martini, unveiling a vibrant redesign of the brand’s flagship vermouth range. From reducing glass weight to capturing a jazzy, youthful energy, see how the agency balanced heritage with a modern Mediterranean flair to make the classic cocktail hour feel fresh again.
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Forget Silly Squeeze Bottles For Olive Oil; D’Arbequina Uses Photos of Wild Deer
D’Arbequina by SMLXL transforms a limited edition Catalan olive oil into one of the most conceptually compelling food products of the year, wrapping each of its 280 individually numbered bottles in a unique raw black and white trail camera photograph of the fallow deer roaming freely among the olive trees, making every bottle a singular…
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Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Is the era of cheap plastic over? Geopolitical conflict in the Middle East has sent resin prices skyrocketing, potentially turning sustainability into a supply chain survival strategy. Will brands finally rethink their reliance on virgin plastic?
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Deuce’s Design For New UK Gut-Friendly Soda Is Y2K ‘Heaven’
UK-based Heaven Soda enters the gut-health market with a Y2K-inspired identity designed by Deuce. Moving away from the “safe” aesthetic of traditional health drinks, this prebiotic pop combines nostalgic gaming visuals and bold gradients with functional ingredients like magnesium and apple cider vinegar.
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Shelf Life 109: The Peter Pan-ification of Wellness
The gummy supplement market has hit $10 billion, and it’s only growing. But behind the fruity flavors and pastel packaging is an industry that reaches shelves without FDA approval. Is the effortless wellness actually working for consumers or just for companies?
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POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR is disrupting the sustainable home care market with a bold, maximalist identity designed by WeWantMore. Born from the merger of BRAUZZ and Klaar, the brand rejects quiet eco-tropes in favor of loud typography and high-energy colors.
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Fussy Maps Real Behaviors For Better Product Design
Fussy’s body wash packaging by Beta Design Office is one of the most compelling arguments in sustainable design right now, pairing a tinted transparent PET outer that puts the infinitely recyclable aluminium refill on full display with a vibrant two-tone color system, soft ergonomic curves, and a matte tactile finish that makes choosing to refill…
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