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The Best Packaging and CPG of 2026: DIELINE Awards Winners Revealed
Today, DIELINE announced its 2026 award winners, presenting trophies to 170 recipients across 41 categories, as well as our 14 overall top winners. Presented onstage at Luxe Pack New York in New York City, the competition received over 1,500 entries from nearly 40 countries
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Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
The all-seeing Red Eye knows all? Design agency Sister Mary unveils a modernized visual identity and packaging for Genesee, the oldest brewery in New York State. This brand refresh celebrates Genesee’s Rochester heritage through the “Behind the Seen” concept, featuring updated logos, custom illustrations, and a strategic balance of local pride and broader market appeal.
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Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Mirinda gets a bold, flavor-first makeover. Designed by PepsiCo’s Design and Innovation team, the new global identity features the “Smile Please” platform, retro-inspired 3D typography, and a vibrant “Mirinda Burst” typeface.
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Little Dish Invites Kids to ‘Doodle on our Noodles’ in Limited-Edition Pack with The Doodle Boy
Little Dish is transforming mealtime into a creative playground with their latest collaboration featuring nine-year-old illustration prodigy Joe Whale, aka “The Doodle Boy.” Discover how the brand’s new Chicken Katsu Curry packaging encourages kids to ditch the “don’t play with your food” rule through an interactive doodling contest and a chance to land their art…
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Antennae Studio Centers its Handcrafted Bespoke Identities In Archival Research
Amalia Aranguren and her team at Antennae Studio are fighting digital fatigue by bringing analog craft, hand-drawn typography, and archival research back to the forefront of brand identity and packaging design.
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Smoking is Back (and, Yes, It’s Still Deadly)
Smoking is back in a big way—but it’s not just a habit; it’s a brand. From the covers of Interview Magazine to the faux-artisanal branding of Hestia, we unpack the dangerous resurgence of the cigarette in mainstream culture.
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Day Job Updates Leisure For The Post-Web3 World
Is Leisure evolving beyond NFT hype? Launched in 2022 as the world’s first Web3 RTD beverage, the brand recently partnered with Day Job for a strategic refresh. By paring back its illustrations and refining its “water-droplet” typography, Leisure is repositioning its adaptogen-powered hydration drinks for a stronger retail presence.
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Shelf Life 110: Is The Most Effective Skincare…. Edible?
The “eat your skincare” trend has exploded from TikTok viral content into a multi-billion dollar industry reshaping the boundaries between food, beauty, and wellness. The global beauty ingestibles market is projected to nearly triple to $9.41 billion by 2033 — and brands like Cleveland Kitchen, Vital Proteins, and Cocokind are already cashing in. From probiotic…
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POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR is disrupting the sustainable home care market with a bold, maximalist identity designed by WeWantMore. Born from the merger of BRAUZZ and Klaar, the brand rejects quiet eco-tropes in favor of loud typography and high-energy colors.
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Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Is the era of cheap plastic over? Geopolitical conflict in the Middle East has sent resin prices skyrocketing, potentially turning sustainability into a supply chain survival strategy. Will brands finally rethink their reliance on virgin plastic?
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