Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

Published

November 14, 2024

Filed under

Brand Collabs, Design News & Trends, Fashion Packaging, For Brands

Mark your calendars because the Pantone Color of the Year announcement is fast approaching.

In the meantime, the color prognosticators are getting a few more brand collaborations out of the way before the big press push, with their latest being a partnership with underwear and lingerie brand Hanky Panky. Paying homage to the “defining fashion moments of the 2000s,” the collaboration exploits Y2K nostalgia with a thong collection.

The catch? Each undergarment in the collection sports all of the Pantone COYs from the last 25 years, from 2000’s Cerulean right up to 2024’s Peach Fuzz.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.