Wild Folk is a non-alcoholic beverage brand deeply inspired by folklore and foraging. The company worked with Bamff Studio to develop a packaging system that represented the wholesome inspiration behind the brand. Each beverage is packaged in a different can design but is evidently part of the same line with similar typography and illustration styles.

A free-spirited take on classic cocktails, Wild Folk is a non-alcoholic beverage company inspired by foraging, complex ingredients, and folklore. Bamff worked to express these qualities with an elegant storybook-inspired wordmark and typographical palette. Each beverage got its own custom illustration inspired by underdog classic tales – Jack & the Beanstalk and Tortoise and the Hare – referencing Wild Folk’s take on the alcohol industry.