Trend Report 2020: White Claw Summer Was The Tip of The Sparkling Booze Iceberg

Published

December 18, 2019

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2020 is finally here, and it’s that time of year where we get to play Nostradamus and tell you where the future of branding and package design is heading.

This is the third installment in our 9-part Trend Report for 2020; to view the other sections, click on the following hyperlinks to read about Brand Merch’, The Rise of Non-Alcoholic Booze, Monochromatic Packaging, Patterns, The Plant-Based World, Non-Binary Branding, Flexible Logos, and Material Innovation.

Yes, we just told you that no one wants to drink.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.