• The new gelatin brand Wobble harnesses the warmth and nostalgia of vintage packaging and retro CPG aesthetics with a modern design flair
• Founder Purna Khatau worked with Megan Forbes of Benita Studios to bring the brand identity, packaging, and website to life, and gelatin back to relevance

In a consumer and food culture that’s all about cycles, the new gelatin brand Wobble is banking on gelatin coming back into the limelight. But more than going all-in on gelatin’s resurrection, Wobble is on the front lines making it happen, thanks to a brand- and design-forward approach led by founder Purna Khatau.

Working closely with Megan Forbes, the co-founder and creative director of Benita Studios, Khatau has launched Wobble with a fully-fledged brand world of carefully constructed nostalgia, warmth, and playfulness, finished with a sophisticated polish.