Founded by broadcaster and creative Laura Jackson, Rocco is a skincare brand that combines clinically supported ingredients with sensory formulations.

Branding studio Almighty takes inspiration from Italian summers, giving the packaging personality via candy-colored bottles and cheerful striped collars that look like seaside awnings. There are no elaborate illustrations here, just a charming little smiley face tucked into the caps, and the rounded shapes and tactile finishes make the products especially inviting.

Routines don’t have to be boring, and Rocco proves how through packaging alone.