2020 is finally here, and it’s that time of year where we get to play Nostradamus and tell you where the future of branding and package design is heading.
This is the eighth installment in our 9-part Trend Report for 2020; to view the other sections, click on the following hyperlinks to read about Brand Merch’, The Rise of Non-Alcoholic Booze, White Claw Summer, Monochromatic Packaging, Patterns, The Plant-Based World, Non-Binary Branding, and Material Innovation.
If you talk to anyone who went to school for graphic design, they’ll tell you that you never touch the logo. There’s one logo—that’s it. The entire brand is built around that logo, it breathes and lives through this one thing, and you must always do it this way.
