• StripIt is a new brand that delivers ingredients in dissolvable strips instead of tablets or pills, aiming to remove friction from taking supplements. 
• Packaging and branding also include friction-reducing choices, like a single large front flap that opens.

According to Harvard Health Publishing, 40% of Americans report problems swallowing pills, experiencing gagging, choking, or vomiting. Despite this, so many of the medications and supplements we take, sometimes daily, are in pill form.

Brothers Noy and Vem Chatoyan saw family members struggle to get down those medicines, and they concluded that the negative experience could lead people to skip otherwise beneficial supplements simply because they have difficulty taking a tablet or pill, so they created a line of dissolvable supplements called StripIt.