• Yorkshire Tea partnered with agency Turner Duckworth and artist Andrew Hutchinson to refine its visual identity and update its classic packaging landscape.
• The refresh introduces a bespoke typeface called Proper Sans by Rob Clarke.

Owned by the Bettys & Taylors Group, Yorkshire is a UK tea brand first introduced in 1977, and in that time, has become one of the region’s category leaders, which is a fairly sizable achievement in a nation so closely associated with tea time.

Recently, Yorkshire Tea underwent a brand update, enlisting the talented folks at Turner Duckworth. As such a recognizable brand, the refresh was more of a refinement, accentuating Yorkshire’s identity and strengthening its market position.