Side Launch Brewing Co. and Craig’s Cookies are two Canadian brands, and their Chocolate Chip Cookie Stout brings the brewery and bakery together in one delicious collaboration.
Matt Doyle Design gives the can a playful pink makeover, borrowing from neighborhood-bakery charm with a striped storefront awning, chunky black lettering, and lively illustrations. Up close, the packaging becomes a little tour through Craig’s story, from the original storefront and delivery bicycle to Jonathan the corgi snoozing on a giant cookie, with a rainbow heart adding another personal touch. Stout packaging often leans dark and moody, but this design embraces the growing appetite for unexpected brand collaborations and packaging that rewards a closer look. It is the kind of can that makes you smile before you even crack it open, with enough personality to make a chocolate chip cookie stout seem like the most natural pairing in the world.
This is whimsical design done right. More of this in the beer world, please!
