2020 is finally here, and it’s that time of year where we get to play Nostradamus and tell you where the future of branding and package design is heading.
This is the seventh installment in our 9-part Trend Report for 2020; to view the other sections, click on the following hyperlinks to read about Brand Merch’, The Rise of Non-Alcoholic Booze, White Claw Summer, Monochromatic Packaging, Patterns, The Plant-Based World, Flexible Logos, and Material Innovation.
Gendered branding is becoming a thing of the past, and the faster businesses catch on, the better prepared they will be for a world that accepts gender fluidity as the way things are. To create a brand in this day and age that denotes a specific male or female quality can be seen as backward or worse, offensive.
