Australia’s distillery count has jumped from 28 to 350 since 2014, according to the Australian Distillers Association, and Archie Rose has been part of that boom from day one.
Design studio Thirst has reshaped the bottle into a trusty canteen, with dappled glass that looks like it’s taken a few knocks and chunky stamped lettering reading “Product of Australia” and “Distilled Down Under.” The label wraps around the middle and comes finished with torn edges, with actor Chris Hemsworth’s (the brand’s newly announced co-owner) signature in copper script. Meanwhile, the stopper looks like a chunk of gnarled, weathered wood.
Celebrity spirits usually chase polish or regional tropes, and thankfully, this one skips the kangaroos and the green and gold for something a bit dusty; the worn-in nature of the packaging gives this brand just the right amount of edge.
