Do you remember the first time you noticed the packaging design of a product, the first time an item jumped off the shelf and into your thoughts as something intriguing?

For Silas Amos, Designer and Design Strategist at Silas Amos LTD, he can recall the moment clearly—he was around five years old, standing in a stationery shop.

“I was admiring the Winsor & Newton ink packaging, which is still very similar to this day,” he recalled. “I remember it quite vividly. Each of the inks have different illustrations by, what at the time would have been the five star, top-class illustrators in the UK. And I just remember being fascinated by the little display. That’s probably the first time I thought, ‘yeah, this is something that’s more than art.’”