Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love

Published

Digs' billboard promoting dog care services with the message 'Pets Need Vacations Too' and a cartoon illustration of a dog lounging on a pet bed.
  • Dog “resort” brand “Better than Home” undergoes a brand refresh by Saint-Urbain.
  • Rebranded as “Digs,” the updated identity aims to better communicate its mission and broader operations to both pet owners and other pet resorts, which now include boarding, day care, grooming, and training.

According to the American Veterinary Medical Association, 87.3 million pets are dogs, residing in 42.6% of US households. Americans love their pooches, and we make sure they’re groomed, trained, and socialized. And when we can’t have Fido at our side, we often rely on doggy day cares and boarding facilities.

A white t-shirt featuring the phrase 'Make New Friends' with illustrations of two playful dogs, displayed on a wooden table next to a lamp and magazines.