In shocking news to me, Gallup found in 2025 that only 54% of American adults drink alcohol, the lowest share in nearly 90 years. So Soft Machine answered that shift with a brand that literally means “a little wine.”
The studio built Poco Vino from scratch, from the name to the glass, all in a bottle that looks more like a perfume vial than a wine split.
I love how Soft Machine made a small pour feel like a treat, not a compromise. It’s elegant enough for a dinner party and fun enough to toss in a cooler. It clearly works, too: Poco Vino sold two million units across twelve countries in its first year. The best packaging leans into data-driven insights and can create a whole new way consumers interact with entire categories.
