DO Alella is Spain’s smallest wine region, but urban sprawl has shrunk it to a third of its size since 1956.
On one tiny vineyard there, Artiga makes just two wines, and no machine ever touches the vines. So Bulldog Studio made sure no machine finishes the labels either. The studio designed a set of rubber stamps that the winegrower and his family press by hand onto each pre-printed label.
I love that this isn’t just another “handmade look,” it’s actually handmade. Every bottle comes out a little different, with ink that’s slightly heavier here or a name that’s a little crooked there. As more and more brands lean on AI and automation, a label you can trace back to a real person’s thumb feels like the most luxurious thing on the shelf. Why bother making something look handmade when it can actually be handmade?
