• Yerba Mate RTD brand Tuka receives a brand refresh courtesy of Faena Studio, focusing on the apple flavor and carbonation first to make it more approachable to Mexican consumers new to yerba mate.
• The toucan mascot inspires the entire visual identity, including the logotype. 

Tuka is a new brand of ready-to-drink (RTD) yerba mate in Mexico. However, unlike traditional yerba mate, Tuka is made with apples and sparkling mineral water for a refreshing take on the energizing tea.

Recently, the brand enlisted Mexican-based Faena Studio to refresh the branding and packaging design.