• Hey Studio has designed a wine label for Vi Negre made from wax-coated paper that you can scribble rainbow designs into
• The fun and participatory design allows for art and memory-making at the dinner table

We all know the wine industry can come across a bit snobby, but some modern-day wine brands are bucking that reputation. Light-hearted branding and funky label designs are becoming incrementally more common place in the wine aisle, and Hey Studio has just released a label for Vi Negre that pushes this whimsy to the limit.