Sometimes less really is more. For Molino Verrini, a century-old, family-run wheat mill in Italy, simplicity in design and packaging calls to light the integrity of the milling process.
Dry Studio was contracted to recreate the brand identity for Molino Verrini. Including the original logo pays homage to the rich history of the business. Colorful, linear, and minimalist elements were added to appeal to modern design principles. This juxtaposition does well to indicate the brand’s genuine ethos and mission to bring organic and quality products to the homes of both loyal, long-time and new customers alike.
