M?nuka Honey Wine/Liqueur is a fermented delight all the way from the remote regions in New Zealand. Known for its distinctive character and texture, the M?nuka honey wine broadens out on the palate with the initial impressions dominated by concentrated honey flavours. The finish note on this wine is refreshingly clean, with natural acidity balancing the smooth honey aftertaste. It creates a rich and fulfilling drinking experience.
Knowing its origin from New Zealand, the design solution is to not just place emphasis on its origin but also on the main ingredient that makes this wine special – M?nuka Honey. Using a clean and simple visual language with a serif type, it allows the main ingredient of this product to stand out. The chosen font gives the brand a classic approach, preparing for a global release whenever it is ready.
By enlarging the word M?nuka, it brings the ‘Hero’ forward, loudly stating out the key component of the wine and encompassing the theory ‘The more you understand, the less you require.’ Minimalistic designs tend to lead consumers to guess, to wonder, to engage and subconsciously gain their attention.
Surrounding the point of design by negative space can accentuate and emphasize it. It creates a strong effect with absence and naturally draws the attention to through this engagement.
