- HardCuore rebranded protein supplement brand Ultrabar into UltraB.
- Ultra B’s identity found inspiration in the racing bibs triathletes wear during competitions.
Protein bars are often associated with athletes who need a quick and easy way to consume macronutrients. But often, the branding and packaging draw less on sports and more on cold, clinical science.
To refresh Brazilian protein bar brand Ultra B, design agency HardCuore leaned into a competitive sports aesthetic, giving the branding and packaging colorful vibrancy and energy to inspire athletes to perform at their best through supplemental nutrition.
