Luxury Watch Brand Shinola Talks Design, Manufacturing & Growth in Detroit

Published

October 10, 2018

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There is something truly wonderful to behold in a timeless product that’s made to last. It embodies something that’s classic yet trendy. It’s carefully crafted with exquisite details. It garners attention but doesn’t beg for it.

That’s what Shinola is all about.

Perhaps you’re familiar with the name—Shinola produces high-quality watches that will make even the most “I’m not a watch person” person want to buy one. The brand isn’t about fads in the world of timepieces; their goal with everything they create is to build an heirloom quality piece.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.