Green River Kentucky Bourbon’s Packaging is Steeped in History

Published

April 5, 2022

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You can’t fake heritage.

Consumers love a good backstory and feeling like they’re buying something authentic and tied to the past. Brands that aren’t lucky enough to have a history at the heart of their identity have even resorted to making something up—Hollister claims a 1922 start date when it really began way back in, um, 2000, and watch brand Shinola didn’t so much rise from Detroit’s ashes as it was strategically placed there by the manufacturing company.

But then you encounter something like Green River, a Kentucky bourbon with a genuine past, well, that’s worth toasting to.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.