The Butterfly Cannon design team worked with Diageo’s first sustainable, artisan single malt whisky cultivated in Rajasthan, India dubbed Godawan. The design needed to create a brand that put India’s craft spirits on the map, and through a highly luxurious packaging system, they’ve succeeded. The refined details, lovely color palette, and intriguing typography create an elevated design. Plus, the detailing in the glass at the bottle of the bottle is stunning.
We saw the opportunity to create a brand from the ground up that would use its distinctive local origins to put Indian craft spirits on the global map, whilst radically redefining the world of whisky and what luxury stands for. Over the course of an epic Indian research trip to the distillery’s home in Rajasthan, we were left awestruck by the vibrant culture and exquisite craft of the region, all born out of a land of scarcity that is essentially a barren desert.
