Vermont-based ice cream giant Ben & Jerry’s is no stranger to collaborations. In 1997, they approached the band Phish with an idea for an ice cream team-up – both were from Vermont and had risen up in the late 80s, plus, they were interested in many of the same causes, so it felt like a natural partnership. Phish drummer Jon Fishman saw the success of Newman’s Own and went ahead with the idea, giving all their share to environmental causes.

Since then, Ben & Jerry’s banded together on flavors with late-night hosts Stephen Colbert and Jimmy Fallon, video streaming service Netflix, and they can now include Nike to their long list of collaborators.