Eskimo (Russia) was tasked with the redesign of online store, Deerz – whose main range includes sweaters and pullovers with scandinavian patterns. Their task was to create a monochrome logotype with unique lettering and mark, one that have adaptability for a wide variety of goods. The project expanded into creating cloth tags, buttons etc.
“Work began with the logo graphic style search. Detailed versions not initially meet the task at hand. So the search concentrated on the more simple and significant forms. As a result is symbol of deer head made of three pairs of stitches. Additional element (deer hoof) has the same graphic as the main sign and can be used in different situations.
The package box is made of micro corrugated cardboard with a die cut hoof, through which you can see the product. The interior of the box creates a dove tail partition around the sweater – looks like the deer hugging a sweater. To extract the inner part you just need to pull ‘deer’ by the tail.”
