A full commitment to a no-frills approach can often lead to beautifully minimalistic packaging. Post Familiar Wine worked with Jordan Sowers to create a label that’s splashy through color, but the sans serif typography is the only element adorning the label. The simplicity works, and while the color grabs consumers’ attention, the straightforward type allows for a soft spoken essence that most wine labels don’t offer.

Post Familiar is a Portland (OR) based natural wine company rooted in the pursuit of experimentation, sustainability, and minimal intervention. We partner with creative winemakers to produce unique wines for the curious. Founded by sommelier Brent Braun, and designer Jordan Sowers.