There are always new ways to think about innovative packaging design; sometimes, it just takes a charming thought. Designer Lung-Hao Chiang utilized the often unused side of the triangular packaging to highlight the outdoors-inspired side of the brand. On top of the adorable illustrations, the earthy yet not muted colors, refined typography, and gilded hues combine to make a captivating yet sophisticated packaging system.

Because of the impact of COVID-19, Taiwanese people’s leisure and entertainment choices have also changed a lot. Camping and mountaineering have become the best choices besides traveling abroad. Many people began to try to start their own first holiday with friends and family members. camping or hiking.